Continuing its longstanding relationships with Pepsi MAX, TBWA\Chiat\Day and Director Joe Pytka, QuietMan handled all post and effects in a :45 set to debut during Super Bowl XLVI on Feb. 5.

Watch Check Out here.

Check Out stars a renegade Coke Zero deliveryman, who tries to clandestinely purchase a bottle of Pepsi MAX while still geared up in his work duds. He becomes the reluctant center of attention, however, when an overexcited cashier gushes over the soft drink and takes to the store’s PA system to inquire about a club card discount for the beverage. The humiliated stock-man’s predicament deepens when the zealous check-out woman punches a few buttons on the cash register and the screen explodes with declarations that he had won Pepsi Max for life, galvanizing a shower of confetti, a dance team, palettes of Pepsi MAX lowering from the rafters, and a giant check presented by Regis Philbin.

QuietMan, known for its flawless VFX, was tasked with creating a cohesive environment in which the visual layers—from the confetti, balloons, actors, and Pepsi MAX—were stitched together from the green screen shoot.

The spot, which has drawn positive reviews from the New York Daily News and Adweek, is the latest entrant into a parade of QuietMan projects for Pepsi MAX, including a Field of Dreams-inspired adventure starring a host of all-star-caliber baseball talent, a playful parody of Coca-Cola’s ubiquitous polar bears, and a supermarket showdown between Pepsi MAX and Coke Zero reps that ends with an appearance by Snoop Dogg.

“We’re pleased to take to the world’s biggest advertising stage with some of our most reliable partners,” noted QuietMan CD Johnnie Semerad. “Each spot we’ve done for Pepsi MAX has been vastly different from the last, which is a showcase of the creativity and versatility that QuietMan, Pytka, Chiat and Pepsi MAX share.”

Credits:
Client: Pepsi MAX
Spot Title: Check Out
Air Date: Super Bowl

Agency: TBWA\Chiat\Day
Chief Creative Officer: Rob Schwartz
GCD: Brett Craig
CD: Marlon Hernandez
AD: Kristina Krkljus
Copy: Armando Samuels
EP: Mila Davis
Producer: Lacy Plunk

Prod Co: PTYKA
Director(s): Joe Pytka
DP: Joe Pytka
EP(s): Tara Fitzpatrick
Producer(s): Vincent Joliet

Editorial Co: Whitehouse LA
Editor: John Smith
EP: Sue Dawson
Producer: Joni Williamson
Assistant Editor(s): Hilary Ruggiano, Zach Vandlik, Shane Reid

Audio Post Co: Play Sound
Mixer: John Bolen
Producer: Lauren Cascio

Post/Effects Co: QuietMan
VFX Artist: Johnnie Semerad, Nic Seressin
Executive Producer: Carey Gattyan
Producer: Jess Pierik

Shoot Location: Los Angeles, California