Super VFX for the Super Bowl – Part 2

By Ian Failes

NFL Draft ‘Path to Primetime’ – QuietMan

QuietMan produced a fully CG :10 spot for the NFL Draft, featuring an empty hall and podium. It’s the day after the Super Bowl and everybody’s undefeated,” says QuietMan Founder and Creative Director Johnnie Semerad. “Everybody’s outlook is good. We had to really emphasise the optimism and importance of the next day and we had ten seconds to do it.”

Artists worked in After Effects and Cinema 4D to create the environment of Radio City Music Hall. “While the guys were building the Music Hall, we had designers building the beginning and end frames and doing an animatic for the piece,” says Semerad. “For the ten seconds, we tried music and a voice-over, but kept coming back to a simpler premise because you don’t have time to see two things, you only have time to say one.”

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