This interview was conducted by Ian Failes and originally appeared on fxguide.com on February 8, 2012.
QuietMan Checks In With Pepsi MAX
In a spot that continues the friendly rivalry between Coke driver and Pepsi driver, ‘Check Out’ for Pepsi MAX from TBWA\Chiat\Day features visual effects by QuietMan. When the Coke driver reluctantly becomes a Pepsi winner, the store goes wild with falling confetti and balloons, palettes of Pepsi and the appearance of special presenter Regis Philbin.
“That was a whole greenscreen shot,” says QuietMan creative director Johnnie Semerad. “It was a very efficient way to work. If you’re going to shoot in a grocery store, they usually make you do that from midnight – which means you don’t get all day. If you shoot it in a studio you get much more time and the actors and celebrities can all show up at normal times. And it makes it easier with all the confetti too.”
QuietMan completed the entire visual effects work on Flame, initially completing a rough comp which was sent out for testing before finalizing the spot in just three days. “The thing about a spot like this,” says Semerad, “is that we stay up all night finishing the work, have a whole crew on it, and then you show it to your friends and they’re like, ‘What’d you do on it?’ That’s the challenge and that’s where you want to be – you want to be invisible.”
We recently teamed up with Euro RSCG for Dr. Scholl's. The result? A CLIO Healthcare- shortlisted spot, Masseuse.
Catch Sunday night's VMAs on MTV? Then you might have caught this stunning, black and white Lady Gaga VMA promo leading up to the event. If not, catch it here on our Facebook page. We had a lot of fun working on some of the beauty components of the spot!
The studio was abuzz yesterday as Johnnie directed a Samsung shoot. Here's a peek at the action!
Thorn from QuietManOnline on Vimeo.
Our own Ricky Weissman created 'Thorn' for Poems in Motion. New submissions from talented artists have been added to the Poems in Motion page-- check 'em out!
We've tweaked the rules to the contest: submissions can now be based on the QuietMan-recommended line of poetry: "Does the sun miss the flower as much as the flower misses the sun?" or a poem of your choice.
May 16th will now be the last day to upload your animations to Poems in Motion. Public Judging will begin May 17th and run until May 23rd at 5pm EST.
Winner gets an iPad 2!
Sun from QuietManOnline on Vimeo.
What started as an in-house art project at QuietMan, aimed at cultivating our team's creativity, is now open to you all: our friends, fans, and the artistic community.
"Does the sun miss the flower as much as the flower misses the sun?"
Using the above line of poetry, you animate a :15-:30 short inspired by what you see/hear/feel. Upload your video to the Poems In Motion page on Vimeo, and let the crowd-sourced inspired judging begin.**
The video with the most Likes on Vimeo wins an iPad 2 in May. Posting videos starts April 4th and runs until May 2nd. Deadline to upload videos is May 2nd.
Public judging begins May 2nd and runs until May 16th at 5 pm EST. iPad 2 winner announced May 17th.
Follow us on Facebook for updates on our favorite submissions.
**Once you upload, please message us on Facebook with your e-mail address, or the best way to contact you.
We gave a Motion Capture presentation to our friends at TBWA\Chiat\Day here in NYC! We showed them how our system works, using a live demonstration with a character, while also explaining the technology.
The talented Professional Graphics Studio students from Fairfax Academy for Communications & the Arts stopped by to get an inside look at our team's work, and we couldn't have been happier to provide guidance to such a bright, eager crowd. We're honored to take part in introducing a new generation of artists to the creative realm!
