QuietMan' Transforms' Newsday in 3D

Transformer came to QuietMan via Homestead’s Lance Doty, who worked with company founder and director Johnnie Semerad. The studio used a combination of XSI, After Effects, Adobe Photoshop and Flame/Inferno to meticulously develop geometric planes, transforming and merging into representations of each facet of Newsdays iPad platform.

“Once we began creating the storyboards and style frames, there was no doubt that we had an incredible project in front of us,” noted Johnnie. “The biggest challenge was developing smooth transitions, from the paper to the stadium to the car to the house.”

Videos:

Client: Newsday
Spots Title: Transformer
Air Date: Oct 2010

Agency: The Brooklyn Brothers

Prod Company: QuietMan
Director: Lance Doty, Johnnie Semerad
EP(s): Carey Gattyan
Producer: David Michaels

Post/Effects: QuietMan
VFX Creative Director: Johnnie Semerad
Lead VFX/Inferno Artist: Amanda Amalfi
Designer/Animator: Chris Covelli, Zach Rubins, Sue Jang, Sandor Toledo

Sound Designers: Nicholas Renbeck, Sean Garnhart
Studio: C5 Sound