QuietMan Creates Floral Effects for Febreze

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The agency was looking for a company to handle the production and postproduction, including web animations. QuietMan shot and used several different plates of the live-action environment, with and without the woman, then modeled, textured, rigged, animated and rendered CG flowers that matched both the lighting of the live-action set and the agency’s desired look and style. QuietMan also edited the spot, streamlining the production process.

“Now that we’ve ramped up our production side, we truly are a full-service shop that can handle projects from creative to completion, and this spot shows that,” noted EP Carey Gattyan.

“Having full control of every aspect of production really streamlines the overall process,” stated QuietMan CD/Director Johnnie Semerad. “For example, we can set up the shoots in a way that minimizes the VFX and edit processes, meaning a better product for everyone in faster time and at less cost.”

Videos:

Web Banners:

Essentials:

• Canon 5D
• Inferno/Flame
• XSI
• Illustrator
• Final Cut Pro
• Flash

Client: Home Care Industries
(Licensee of Febreze brand from The Procter & Gamble Company)
Spot Title: Febreze Vacuum
Air Date: October 2010

Agency: MME
CD/Copy: Brad Eisenstein
AD: Christina Ferrara

Prod Co: QuietMan
CD/Director: Johnnie Semerad
DP: Mike Berg
EP: Carey Gattyan
Producer(s): Brian Yeater, David Michaels

Editorial Co: QuietMan
Editor: Christy Pessagno
EP: Carey Gattyan
Producer: David Michaels

Post/Effects Co: QuietMan
Lead VFX/Inferno Artist: Johnnie Semerad
VFX Artist: Ricky Weissman
Designer/Animator(s): Chris Covelli, Sandor Toledo
EP: Carey Gattyan
Producer: David Michaels

Telecine Co: QuietMan

Music/Sound Design: Bobby Rowe

Shoot Location:  New Jersey